I think storytelling is key for collectors. It adds historical relevance and boosts the value of the artwork as time goes by. Plus, artists with great storytelling become more famous over time.
Telling a good story, and we all know a good story when we hear one, is an art. But there’s some science behind that art of storytelling.
"Leo Widrich
In his essay “The Science of Storytelling: What Listening to a Story Does to Our Brains”, entrepreneur and storyteller Leo Widrich noted that there’s research to suggest that when we hear a story, “not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are, too.” For example, sensory details like the client was as excited as if he had won the lottery engage a listener’s sensory cortex. Action words like drive this project home engage the motor cortex, all leading to a more connected and richer experiencing of the message. In short, the more a speaker conveys information in story form, the closer the listener’s experience and understanding will be to what the speaker actually intended."
Neuroscientists are still debating these findings, but we know from our own experiences that when we’re listening to a good story — full of metaphor, rich in details, expressive of character — we, the listener, tend to imagine ourselves in that same situation.
Neuroscientists discovered that chemicals like cortisol, dopamine and oxytocin are released in the brain when we are listening to a story.
If you’re trying to engage storytelling is essential. If you're trying to influence, teach, or inspire others, you should be telling a story.
These's are all pictures of the Tiger TwinSouls collection
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